Effective Date: 18 March 2026

At Kovi, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal data when you use our app.

1. Who We Are

Kovi is a personal AI life coach app that helps you set goals, build habits, reflect, and grow. Our contact email is: privacy@koviapp.com

2. What Information We Collect

We collect and store the following types of data:

  • Account Information: When you sign up, we collect your email address or authenticate you via third-party sign-in providers (such as Google or Apple).
  • App Activity: The goals you create, habits you track, journal entries, and other in-app content are stored securely in our database.
  • Analytics Data: Anonymous usage data is collected to understand how the app is used. This includes interactions like screen views, feature usage, and app crashes.

3. How We Use Your Data

We use your data solely to provide and improve the Kovi app. Specifically:

  • To enable secure login and user access
  • To save your personal coaching content
  • To understand how the app is used and where we can make improvements

We do not use analytics data to profile you or influence your coaching experience. All analytics data is anonymised and used in aggregate.

4. Data Sharing

We do not sell or share your personal data with third parties for advertising or marketing purposes.

Your data is processed and stored securely by Google’s Firebase services, which comply with robust industry standards for privacy and security.

5. Data Security

We implement industry-standard security measures to protect your data, including encryption and access controls. Access is limited to systems and services essential to operate the app.

6. Your Rights

You can:

  • Request deletion of your account and personal data at any time by emailing us at privacy@koviapp.com. We aim to respond to and process deletion requests within 30 days.
  • Contact us with any other privacy questions at privacy@koviapp.com

7. Age Restrictions

Kovi is intended for adult users. It is not designed for or directed at individuals under the age of 18. We do not knowingly collect personal data from anyone under 18 years old.

We process your personal data on the following legal bases under UK GDPR:

  • Contract: To provide the Kovi service you sign up for
  • Legitimate Interests: To improve and maintain the app, ensure security, and understand usage
  • Consent: Where applicable (e.g. optional features or communications)

9. Data Retention

We retain your personal data only for as long as necessary to provide the service and fulfil the purposes outlined in this policy.

  • Your account data is retained while your account is active
  • If you request deletion, your data will be securely deleted within 30 days
  • Some limited data may be retained where required for legal, security, or operational purposes

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be reflected by revising the effective date at the top of this policy.

Contact Us
If you have any questions about this Privacy Policy, please email us at: privacy@koviapp.com