Effective Date: 25 March 2026
Welcome to Kovi. These Terms & Conditions (“Terms”) govern your use of the Kovi mobile application (“App”), operated by Kovi (“we”, “us”, or “our”).
By accessing or using Kovi, you agree to these Terms. If you do not agree, please do not use the App.
1. About Kovi
Kovi is a digital life coaching app designed to help users set goals, build habits, reflect through journalling, and receive AI-powered coaching support.
Kovi provides guidance, structure, and encouragement, but it does not provide medical, psychological, or professional advice.
2. Eligibility
You must:
- Be at least 18 years old
- Have the legal capacity to enter into a binding agreement
By using Kovi, you confirm that you meet these requirements.
3. Account Registration (Required)
To use Kovi, you must create an account.
You agree to:
- Provide accurate and up-to-date information
- Keep your login details secure
- Be responsible for all activity under your account
We reserve the right to suspend or terminate accounts that violate these Terms.
4. Subscriptions & Payments
4.1 Subscription Model
Kovi may offer:
- Free trials
- Monthly or annual subscriptions
4.2 Billing
- Payments are processed through your app store provider (e.g. Apple App Store or Google Play)
- Subscriptions renew automatically unless cancelled
4.3 Cancellation
- You can cancel your subscription at any time via your app store account
- Cancellation takes effect at the end of the current billing period
- No refunds are provided for unused time unless required by law
5. Acceptable Use
You agree not to:
- Use Kovi for unlawful purposes
- Attempt to reverse engineer or disrupt the App
- Upload harmful, abusive, or offensive content
- Misuse the coaching system (including attempting to manipulate or exploit it)
We may suspend or terminate access if these rules are violated.
6. Coaching & AI Disclaimer
Kovi provides AI-generated coaching and guidance.
You acknowledge that:
- Kovi is not a licensed therapist, medical professional, or financial advisor
- Advice provided is general guidance only
- You should seek qualified professionals for serious or sensitive issues
Kovi is intended for personal development and wellbeing support, not crisis or emergency use.
7. No Guarantees of Results
Kovi is designed to support personal growth, but we do not guarantee any specific results or outcomes.
You acknowledge that:
- Progress depends on many factors outside our control, including your personal circumstances, effort, consistency, and external influences
- Any examples, suggestions, or coaching guidance are illustrative only and not promises of success
- Outcomes such as improved habits, goal achievement, or life changes are not guaranteed
You are solely responsible for how you use the App and any decisions or actions you take based on its guidance.
8. User Content
You retain ownership of the content you create (e.g. goals, journal entries).
By using Kovi, you grant us a licence to:
- Store and process your content
- Use anonymised data to improve the App
We do not sell your personal content.
9. Data & Privacy
Your use of Kovi is also governed by our Privacy Policy.
We:
- Store and process your data to provide the service
- Use analytics to improve the App
- Take reasonable steps to protect your data
10. Intellectual Property
All rights in the App, including:
- Design
- Features
- Branding
- AI systems
…are owned by Kovi or its licensors.
You may not:
- Copy
- Modify
- Distribute
- Reuse
any part of the App without permission.
11. Service Availability
We aim to keep Kovi running smoothly, but:
- We do not guarantee uninterrupted access
- Features may change, improve, or be removed at any time
12. Limitation of Liability
Nothing in these Terms excludes or limits liability where it would be unlawful to do so, including liability for:
- Death or personal injury caused by negligence
- Fraud or fraudulent misrepresentation
To the fullest extent permitted by law:
- Kovi shall not be liable for:
- Decisions you make based on coaching or guidance
- Loss of data (although we take reasonable precautions)
- Indirect, incidental, or consequential damages, including loss of profits, revenue, or opportunity
Liability Cap
Our total liability to you for any claims arising out of or in connection with your use of Kovi shall be limited to:
the total amount you have paid for the App in the 12 months immediately preceding the event giving rise to the claim
If you have not paid for the App, our liability shall be limited to £50.
13. Termination
We may suspend or terminate your access if:
- You breach these Terms
- Your use harms the App or other users
You may stop using Kovi at any time.
14. App Store Terms (Apple & Google)
14.1 Apple App Store
If you downloaded Kovi from the Apple App Store:
- These Terms are between you and Kovi, not Apple
- Apple is not responsible for the App or its content
- Apple has no obligation to provide maintenance or support
- In the event of any failure of the App to conform to applicable warranty, you may notify Apple and Apple may refund the purchase price (if applicable)
- Apple is not responsible for addressing claims relating to the App, including product liability, legal compliance, or intellectual property claims
- You must comply with Apple’s App Store Terms of Service
Apple and its subsidiaries are third-party beneficiaries of these Terms and may enforce them against you.
14.2 Google Play Store
If you downloaded Kovi from Google Play:
- These Terms are between you and Kovi, not Google
- Google is not responsible for the App or its content
- Your use of the App must comply with Google Play’s Terms of Service
- Google has no obligation to provide support or maintenance
15. Changes to These Terms
We may update these Terms from time to time.
Changes will take effect once published. Continued use of Kovi means you accept the updated Terms.
16. Governing Law
These Terms are governed by the laws of England and Wales.
17. Contact
For questions about these Terms, contact: